KitchenAid All Set to Modernise Indian Kitchens!
As a self confessed Bakeholic and a home chef who always experimented especially with cakes and pastries, a Stand Mixer has been on my wishlist for a long time. Unfortunately, buying one was not an easy option in India. You had to either approach for a quotation and wait for the import and that’s if you were willing to risk buying an electronic item without having tested and touched personally( typically Indian thinking, and I am no exception)
An email from Mr. Bidani from Weber Shandwick , representing Whirlpool Corporation, informing about the launch of KitchenAid in India, got me excited. Not only the most awaited product was finally being launched,but I was amongst the lucky few to experience the same! But since the launch was at Leela Kempinski, Gurgaon ,I had to drop out owing to the travel involved! But a press release , some excerpts and some pictures shared by Mr.Bidani,virtually took me to the event.
Chef Manjit Gill, Corporate Chef - ITC Hotels, President- Indian Federation of Culinary Associations , as the Guest of Honor joined by Mr. Mohit Jain, Regional Director, Asia Pacific, KitchenAid Small Appliances
The event had Chef Manjit Gill, Corporate Chef - ITC Hotels, President- Indian Federation of Culinary Associations , as the Guest of Honor joined by Mr. Mohit Jain, Regional Director, Asia Pacific, KitchenAid Small Appliances, while Chef Abhijit Saha Founder & Director Caperberry & Fava Bangalore, Chef Bakshish Dean, Executive Director at Prime Gourmet Pvt. Ltd & Chef Jagmeet Singh, Executive Sous Chef, Leela Kempinski Gurgaon demonstrated some luscious desserts and treats using Kitchen Aid appliances. A very uniquely presented classic Tiramisu ,in martini glasses seemed to be the star of the show. The pictures had me drooling (I vowed never to miss any more such events in the future). It was incredible to believe, that a stand mixer could double up as a pasta maker,meat grinder or a chopper/ juicer! However, the pictures and videos amply demonstrated that this feat was indeed possible on the stand mixer, ofcourse with a few additional attachments!
Stand mixer with pasta making attachment and chopper/grinder
The KitchenAid Stand Mixer, has a unique 59-Point Planetary Mixing Action, which means 59 touch points per rotation around the bowl for thorough ingredient incorporation. The beater, dough hook or wire whip rotates around the bowl, giving incredible bowl coverage for comprehensive mixing. I can imagine what wonders it’ll do to my cakes and icings! Additional attachments (pasta maker/Grinder/chopping etc.)can be purchased separately.
Stand Mixers in perky shades
Apart from the Stand Mixer(priced INR 39990 onwards), KitchenAid also offers a Cordless Hand Blender (priced INR19990 onwards) an Artisan Food Chopper(INR 4990 onwards) and Non electric Kettles (that look straight out of TLC Kitchens)along with Anodised cookware in cooking range.
KitchenAid appliances with their swanky finish and a rangeof bold shimmer colours add glamour to modern kitchens ,apart from their versatility and functionality. KitchenAid appliances can be purchased from their ecommerce website www.kitchenaidindia.com , or from FoodHall gourmet stores,and other select outlets mentioned on their website.
Undoubtedly,KitchenAid has brought to India an absolute niche product, and can therefore command a premium price. However, the hand blenders and choppers already have existing players in the market,offering similar products at a much lower price..they might not support a chordless function and offer stylish colour options, but the question remains..Are we willing to shell out additional cost for the same functionality,with few added asthetics? On the other hand, it would be unfair to conclude without actually testing the product.(Some really cheap immersion blenders, give horrible jerks during operation)
Also, an average Indian customer believes in touch and feel experience before purchasing products,especially when it comes to electronic appliances. With the exclusivity of retail channels, KitchenAid might not reach the masses, but considering the uniqueness of their offerings,its justifiable on their part to start with tier-1 cities. With successful launches in Mumbai,Delhi, and ample contests on social media and demo events planned in major cities in the future, KitchenAid has proved they are here to be the next household name in India.
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