KitchenAid All Set to Modernise Indian Kitchens!

By Harshada




KitchenAid All Set to Modernise Indian Kitchens!

As a self confessed Bakeholic and a home chef who always experimented especially with cakes and pastries, a Stand Mixer has been on my wishlist for a long time. Unfortunately, buying one was not an easy option in India. You had to either approach for a quotation and wait for the import and that’s if you were willing to risk buying an electronic item without having tested and touched personally( typically Indian thinking, and I am no exception)

An email from Mr. Bidani from Weber Shandwick , representing Whirlpool  Corporation, informing about the launch of KitchenAid in India, got me excited. Not only the most awaited product was finally being launched,but I was amongst the lucky few to experience the same! But since the launch was at Leela Kempinski, Gurgaon ,I had to drop out owing to the travel involved! But a press release , some excerpts and some pictures shared by Mr.Bidani,virtually took me to the event.

Chef Manjit Gill, Corporate Chef - ITC Hotels, President- Indian Federation of Culinary Associations , as the Guest of Honor joined by Mr. Mohit Jain, Regional Director, Asia Pacific, KitchenAid Small Appliances

Chef Manjit Gill, Corporate Chef - ITC Hotels, President- Indian Federation of Culinary Associations , as the Guest of Honor joined by Mr. Mohit Jain, Regional Director, Asia Pacific, KitchenAid Small Appliances

The event had Chef Manjit Gill, Corporate  Chef - ITC Hotels, President- Indian Federation of Culinary Associations , as the Guest of Honor joined by Mr. Mohit Jain, Regional Director, Asia Pacific, KitchenAid Small Appliances, while Chef Abhijit Saha Founder & Director Caperberry & Fava Bangalore, Chef Bakshish Dean, Executive Director at Prime Gourmet Pvt. Ltd & Chef Jagmeet Singh, Executive Sous Chef, Leela Kempinski Gurgaon demonstrated some luscious desserts and treats using Kitchen Aid appliances. A very uniquely presented classic Tiramisu ,in martini glasses seemed to be the star of the show. The pictures had me drooling (I vowed never  to miss any more such events  in the future). It was incredible to believe, that a stand mixer could double up as a pasta maker,meat grinder or a chopper/ juicer! However, the pictures and videos amply demonstrated that this  feat was indeed possible on the stand mixer, ofcourse with a few additional attachments!

Stand mixer with pasta making attachment and chopper/grinder

The KitchenAid Stand Mixer, has a unique 59-Point Planetary Mixing Action, which means 59 touch points per rotation around the bowl for thorough ingredient incorporation. The beater, dough hook or wire whip rotates around the bowl, giving incredible bowl coverage for comprehensive mixing. I can imagine what wonders it’ll do to my cakes and icings! Additional attachments (pasta maker/Grinder/chopping etc.)can be purchased separately.

Stand Mixers in perky shades

Apart from the Stand Mixer(priced INR 39990 onwards), KitchenAid also offers  a Cordless Hand Blender (priced INR19990 onwards) an Artisan Food Chopper(INR 4990 onwards) and Non electric Kettles (that look straight out of TLC Kitchens)along with Anodised cookware in cooking  range.

KitchenAid appliances with their swanky finish and a rangeof bold shimmer colours add glamour to  modern kitchens ,apart from their versatility and functionality. KitchenAid appliances can be purchased from their ecommerce website www.kitchenaidindia.com , or from FoodHall gourmet stores,and other select outlets mentioned on their website.

Undoubtedly,KitchenAid has brought to India an absolute niche product, and can therefore command a premium price. However, the hand blenders and choppers already have existing players in the market,offering similar products at a much lower price..they might not support  a chordless function and offer stylish colour options, but the question remains..Are we willing to shell out additional cost for the same functionality,with  few added asthetics? On the other hand, it would be unfair to conclude without actually testing the product.(Some really cheap immersion blenders, give horrible jerks during operation)

Also, an average Indian customer believes in touch and feel  experience before purchasing products,especially when it comes to electronic appliances. With the exclusivity of retail channels, KitchenAid might not reach the masses, but considering the uniqueness of their offerings,its justifiable on their part to start with tier-1 cities. With successful  launches in Mumbai,Delhi, and ample contests on social media and demo events planned in major cities in the future, KitchenAid has proved they are here to be the next household name in India.

 

Note: This is not a sponsored or paid post. The above information is based on the data provided by the concerned party and on our own research from social media and internet.We ave tried to be honest with our experience , and provided the information to the best of our knowledge. Please read our  terms and conditions disclaimer for further details.

 

You may also like


Author Sonali sonali@namakshamak.com

Hi! I am Sonali, mom to a fast growing teenager and a homemaker.I love to cook, read and travel ( and in that order). I believe that travel keeps the cook ever so innovative. Each time I travel, I scourge the market places and eateries for some new ingredient or recipies. I believe that every type of cuisine has its own story to relate……One that’s fascinating.Being born and brought up in Mumbai which is often called “a melting pot of culinary delights” helped me explore and experiment with a wide range of cuisines.So come share with me the tang of lime, the bite of chilli, the fresh herbs, the crunch of raw veggies and experience the wide spectrum of textures and sharp flavours of different cusines.

Author Harshada harshada@namakshamak.com

I’m Harshada Sandhan and welcome to NamakShamak.com..my little world of culinary adventure ,where I pour my successful kitchen experiments,rustic learnings and travelogues into systematic ,easy to follow recipes and fun to read blogs.

I hope you find my recipes helpful and my blogs as interesting as much as I ve enjoyed Cooking ,Clicking and Writing them.

Happy Cooking!

About Harshada:

Working professional turned Food Blogger, Harshada Sandhan discovered her passion towards cooking after the birth of her son. The numerous recipes, tried and tested in her kitchen soon found their way on her food blog NamakShamak.com, run by Harshada and her sister Sonali. Mumbai born Harshada is Married into a Maratha Family, and is known for her unique Khandeshi Recipes and Rustic Mumbai Vadvaali Cuisine. She was also featured in online magazines like Salt(Ezine by Food Bloggers Association of India), in editions of Pune and Mumbai Mirror (Times of India). Namakshamak.com and has also won an award for Regional Blog (Awards by the Food Blogger Association of India) in 2016.

Harshada is a self-confessed bakeaholic and enjoys baking treats for her kids and fmaily. She also retails her Baking ,Gourmet Chocolates and Confectionery under “Angel Delicacies”, a venture she started with her friend Sangeeta and Sister Sonali. Angel Delicacies currently operates in Thane and Mumbai and works with individuals and corporates on customised gifting solutions.

Harshada also likes developing fusion recipes with nutritious Indian ingredients in her kitchen.

She’s a kitchen gadget freak, and loves working with modern kitchen tools and gadgets. She’s always on a look out for online websites offering gourmet food ingredients and learning newer kitchen trends. An avid reader, Harshada also loves writing about food and culinary travel. Harshada is currently based in Thane ,Mumbai with her husband and two Sons.

 

 

 

 







@namakshamak

Popular Recipes